Social media influencers are people who have established credibility in a specific industry and have the power to influence other people’s decisions. Most commonly associated with YouTube and Instagram, ‘influencers’ will usually have a large number of followers and be viewed as authentic by their audience. It is for this reason that many influencers are often paid by big companies to promote their products in the hope of persuading their followers to purchase those goods.
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Social Pressures Linked to ‘Social Media Influencers’
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