Certified Schools can access this webinar by logging into the learning hub.
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$75.16
You will be invoiced £60 as we are based in the United Kingdom.
Certified Schools can access this webinar by logging into the learning hub.
This webinar will provide school leaders, online safety leads and teachers with an understanding of how online advertising works and practical guidance on how to support pupils to strengthen their awareness and critical thinking skills in order to prevent unhealthy online behaviour.
Advertisements and promotions are a feature of modern life, including for children. In the UK, the Advertising Standards Authority (ASA) states that all adverts must be “legal, decent, honest and truthful”, including those online. However, in truth, as advertising becomes more targeted, even those which meet the ASA criteria can be extremely influential, persuasive or even manipulative.
In this webinar, Dr Raffaello Rossi, lecturer in marketing and researcher who has published various papers recognised at national and international level, will explore the nature of social media marketing, how to recognise persuasive behaviour and practical tips on avoiding social media advertisement.
Gaining an insight into the volume and types of techniques used in social media advertising, how it works and recognising the difference to more traditional forms.
Understanding the regulatory framework social media advertising operates in with respect to paid-for ads, organic advertisements and influencer marketing.
Recognising the importance of being able to recognise social media advertising as commercial persuasion attempt in order start building critical thinking skills.
Identifying and understanding different techiniques that can help children and young persons to recognise adverts, and recognise being advertised to.
Appreciating how to enhance critical thinking skills to confidently interact with social media advertising and increase awareness about the purpose of the content online.
The webinar will provide you with guidance and advice on developing relevant strategies to deliver compliance in online safety and safeguarding from the perspective of a Trust Lead, supporting you to not only achieve but exceed expectations in this increasingly significant area.
This webinar provides you with an understanding of why online safety is important in nurseries and early years settings, examining the risks and challenges for staff and parents, and how settings can overcome obstacles, including financial and time constraints, to stay compliant with legislation.
This webinar will provide you with practical guidance and advice on creating a whole-school approach to online safety and aligning it with safeguarding practice, including how to use CPD opportunities to keep staff equipped to meet statutory online safety requirements.
Our Certified School Programme is a complete solution for schools to implement an effective approach to online safety.
It has been designed by education professionals to meet the statutory online safety safeguarding duties outlined in the Keeping Children Safe in Education (KCSIE) September 2022 guidance.
CPD accredited training for the whole school community, including, DSLs, teachers, school staff, parents and carers.
Supporting schools to stay on top of online safety related news, social media updates, gaming updates and evolving online issues.
Designed by education professionals to meet the statutory online safety statutory duties outlined in Keeping Children Safe in Education (KCSIE) September 2022.
Accreditation for your school including a certified school plaque when you meet our approval criteria.
Implement training to all staff and parents with just one click and report on course access and completion.
Access to our Resource Hub containing over 500 platform guides and lesson plans in online safety.
An Online Safety Advisor will be in touch within 24 hours