Certified Schools can access this webinar by logging into the learning hub.
Advertisements Online: Developing Digital Literacy Skills in Pupils | Primary
Play Trailer
$56.24
You will be invoiced £50 as we are based in the United Kingdom.
About The Webinar
Advertisements Online: Developing Digital Literacy Skills in Pupils | Primary
Webinar Duration: 1 hour (approx.)
This webinar will provide school leaders, online safety leads and teachers with an understanding of how online advertising works and practical guidance on how to support pupils to strengthen their awareness and critical thinking skills in order to prevent unhealthy online behaviour.
Advertisements and promotions are a feature of modern life, including for children. In the UK, the Advertising Standards Authority (ASA) states that all adverts must be “legal, decent, honest and truthful”, including those online. However, in truth, as advertising becomes more targeted, even those which meet the ASA criteria can be extremely influential, persuasive or even manipulative.
In this webinar, Dr Raffaello Rossi, lecturer in marketing and researcher who has published various papers recognised at national and international level, will explore the nature of social media marketing, how to recognise persuasive behaviour and practical tips on avoiding social media advertisement.
Learning Outcomes
-
Gaining an insight into the volume and types of techniques used in social media advertising, how it works and recognising the difference to more traditional forms.
-
Understanding the regulatory framework social media advertising operates in with respect to paid-for ads, organic advertisements and influencer marketing.
-
Recognising the importance of being able to recognise social media advertising as commercial persuasion attempt in order start building critical thinking skills.
-
Identifying and understanding different techiniques that can help children and young persons to recognise adverts, and recognise being advertised to.
-
Appreciating how to enhance critical thinking skills to confidently interact with social media advertising and increase awareness about the purpose of the content online.
Latest Training
Other Similar Webinars
Understanding the Impact of Sexualised Images and Safeguarding Children and Young People in Line with DfE Expectations
This webinar will provide headteachers, senior leaders, governors, teachers and support staff with an analysis of the risks of children and young people being exposed to sexualised content – including an assessment of how prevalent the issue is and what can be done to reduce potential harms.
Teaching Critical Literacy Skills to Combat Harmful Content Online | Primary
This webinar will provide school leaders, teachers and support staff with practical guidance and advice on how they can support pupils to develop critical literacy skills and equip them with the ability to build their digital resilience against harmful content online
Teaching Critical Literacy Skills to Combat Harmful Content Online | Secondary
This webinar will provide school leaders, teachers and support staff with practical guidance and support on how they can develop students’ critical literacy skills and give them the tools to identify and assess harmful content online.
Certified School Programme
Our Whole School Community Approach to Online Safety Training
Our Certified School Programme is a complete solution for schools to implement an effective approach to online safety.
It has been designed by education professionals to meet the statutory online safety safeguarding duties outlined in the Keeping Children Safe in Education (KCSIE) September 2021 guidance.
Whole School Community Training
CPD accredited training for the whole school community, including, DSLs, teachers, school staff, parents and carers.
Monthly Online Safety Update Service
Supporting schools to stay on top of online safety related news, social media updates, gaming updates and evolving online issues.
Meet DfE Statutory Safeguarding Requirements
Designed by education professionals to meet the statutory online safety statutory duties outlined in Keeping Children Safe in Education (KCSIE) September 2021.
NOS Certified School Accreditation
Accreditation for your school including a certified school plaque when you meet our approval criteria.
Dedicated Online Safety eLearning Hub
Implement training to all staff and parents with just one click and report on course access and completion.
Resources, Lesson Plans and Parent Guides
Access to our Resource Hub containing over 50 platform guides and lesson plans in online safety.
Still Have Questions?
Interested in becoming a member? Contact us today to find out more.
An Online Safety Advisor will be in touch within 24 hours