Influencers: Understanding the Impact of Influencer Culture

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About The Webinar

Influencers: Understanding the Impact of Influencer Culture

This webinar will provide headteachers, PSHE/RSHE leads, DSLs and teaching staff with an insight into influencer culture and practical guidance on how to support children’s critical thinking and mitigate the risks associated with influencer behaviour.

Social media is flooded with influencers. With children and young people becoming more and more consumed by what they see on platforms such as Instagram, TikTok and YouTube, it has become a billion-dollar industry which means commercial or personal motives can sometimes distort credibility, authenticity and what is real.

In this webinar, social media expert, Andrew Davis explains the phenomenon that is influencer culture, why influencers have become such a big part of our society and what steps schools can take to boost digital resilience and reduce the negative impact of influencer behaviour.

Learning Outcomes

  • Understanding what online influencers are and the impact influencer culture has on children and young people.

  • Identifying tools and strategies that can be implemented in the classroom to develop critical thinking skills and build digital resilience.

  • Recognising both the positive and negative aspects of influencer behaviour and the impact that this can have on children’s mental health.

  • Understanding how influencer culture has shifted in focus and comparing influencer culture to branding and sales in the past.

  • Recognising how influencer culture is likely to develop in the future and what potential concerns this may bring moving forward.

Andrew Davis

About The Expert

Andrew Davis

Social media expert with 20+ years’ experience working with organisations to improve their digital footprint.
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