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Targeted Ads and Pop-ups
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About The Webinar
Targeted Ads and Pop-ups
What are targeted ads and pop-ups?
Advertisers and retailers make heavy use of tracking cookies to monitor our online activity so that they can target us with ‘relevant’ advertising. These trackers work quietly in the background, building up enormous, personal profiles of our browsing habits. When children go online, their behaviour is tracked, and they might be bombarded with inappropriate adverts that are intended for adults, including pop-ups.
For more information on the associated risks and online safety tips for parents and carers, watch our explainer video, available to those with a National Online Safety membership.
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